Kohl's Shaken Baby Syndrome campaign partners
Caring for a baby requires energy, patience and tolerance. Usually all at once. You'll need every resource available, especially when your baby starts crying and won't stop. But she (or he) will.
Babies cry a lot—up to 4—5 hours a day can be normal for an infant. But no matter how long the crying lasts or how frustrated you are, shaking your baby is never an option. Shaken Baby Syndrome (SBS) may be a leading cause of trauma death in children under two, but it is totally preventable. We're here to help.
We've consulted with experts, including parents and healthcare providers, to provide information about your baby's behavior, soothing tips for your baby and calming techniques for parents and other caregivers. Our tools even include old-fashioned, tried-and-true lullabies available for download. We also developed detailed instructions for making your own individualized plan for handling your baby's crying.
Crying happens, so make your plan to stay calm.